Every great product has an origin story. But when you have a supplement, whose eclectic ingredients are sourced the world over, it’s difficult to know what that origin story is.

Supplement company ‘Nutrilite’ who is dedicated to effective ingredients and consumer confidence, endeavoured to create a series of videos that would give consumers an inside look at what they referred to as Nutrilite traceability.

Teaming up Michigan-based studio ‘Gorilla’, Nutrilite and Gorilla created a video campaign that would take viewers on a visually impressive and equally quirky tour through the 9 steps that it takes to delivery effective ingredients - from choosing the farm, growing, harvesting ingredients and ultimately ‘you’.

With Gorilla having established the client brief and with filming finalised, Pixel Workshop were bought in to for 3D design work and compositing for one of the steps.

The brief was for a 3D holographic globe that would digitise in a laboratory to provide a visual information to the audience about the locations of farms throughout the world.

Working with Samuel Baulch, we went about creating a look that would be visually interesting and coherent with style of the greater campaign. Then we went about bringing it to life.

Tracking, Texturing and Animation of the globe was all done in Cinema 4D with the Octane renderer. All elements were composited in After Effects.

Pixel Workshop is excited to share this 3D design work with you and takes great pleasure in creating content that not only aids the narrative of the brand but brings effective and engaging visuals to the overall campaign.